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American Women's Club of Hamburg

Optimism at the European Film Market 2010



The Berlinale is one of the most important film festivals in the world and the European Film Market (EFM) functions as the
business centre of the festival. It is the first international film market of the year and therefore is seen as a guide for the
upcoming film year. For distributors, buyers, producers and sales agents it serves as an opportunity to meet and discuss trends.
It also serves as a good platform for networking.

During the 60th Berlin International Film Festival, a positive atmosphere and high attendance marked the European Film Market. A
total of 6,450 visitors attended, which is a new record compared with 2009.

Some additional statistics may be of interest:

• 419     companies from
• 48       countries presented their latest films and projects to
• 1,300  international buyers
• 666     films - of which 517 were market premieres – were shown at
• 1014   screenings.
• 129     new companies participated for the first time in the EFM in Berlin.

Most participants came from the USA, France, Great Britain and Germany. But this year new companies from Asia, as well as Canada
and USA showed an increasing interest.

Now in their fourth year, the “Industry Debates” provide a unique opportunity to discuss a wide range of topics from changes in
production financing to new opportunities offered by digital distribution. In a relaxed atmosphere, the “Debates” bring together
experts from all areas of the entertainment industry.

The three EFM “Industry Debates” during the Berlinale took place February 12 - 14, 2010. The “Debates” were hosted by Commerzbank
and organized in cooperation with Screen International, The Hollywood Reporter and Variety offering the following topics:
 
• Transatlantic Drawl: Accents for Filmmmaking 
• What is the Model for the Global Film Studio of the 21st Century? 
• International Sales: Where will Independent Distributors fit in the Future of Film Financing? 

For EFM Director Beki Probst it was “a solid market that exuded an air of optimism. We are very content with this year’s results.
We were able to meet the expectations of industry attendees - and that’s our top priority.”

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